Track Your Ads Like a Pro with One Simple Tool

Lauren Nebel

Published on: 03/04/2025

Let’s be real: if you’re spending money on ads but can’t quite tell which ones are working, it’s frustrating. You might see some traffic, maybe even some sales… but where exactly are they coming from? Was it the Instagram Story ad? The Google retargeting campaign? Or maybe the Pinterest pin from last week? If you've been there — you're not alone. That’s exactly why I always recommend using UTMs in your ads. They’re one of the simplest ways to take the guesswork out of your ad strategy. So, what exactly is a UTM?

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Don’t Worry! Why Your Ad Isn’t Showing (and Why It’s Okay)

Lauren Nebel

Published on: 16/03/2025

As a business owner, it’s natural to want to see immediate results from your ads. If you search for your business and don’t see your ad, it can feel like something’s wrong. But don’t worry—this is perfectly normal.

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Automations With Google?

Lauren Nebel

Published on: 10/03/2025

As a business owner, you have a lot on your plate—serving your customers, managing operations, and keeping up with daily tasks. Running Google Ads should be a tool to help your business grow, not another stressor to juggle.

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What Are Micro Conversions

Lauren Nebel

Published on: 16/02/2025

What if the key to success isn’t just focusing on the final sale or sign-up? Instead, recognizing and leveraging micro-conversions—the small but meaningful actions users take...

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