Let’s be real—Google Ads ain’t what they used to be. Between rising costs, fewer ad placements, and some very smart AI stepping into the chat, businesses who don’t adjust their strategy now are going to feel it (hard) in the next few months. Here’s what’s shifting (and what I’m helping my clients prep for so their results don’t fall off a cliff).
Let’s be real: if you’re spending money on ads but can’t quite tell which ones are working, it’s frustrating. You might see some traffic, maybe even some sales… but where exactly are they coming from? Was it the Instagram Story ad? The Google retargeting campaign? Or maybe the Pinterest pin from last week? If you've been there — you're not alone. That’s exactly why I always recommend using UTMs in your ads. They’re one of the simplest ways to take the guesswork out of your ad strategy. So, what exactly is a UTM?
As a business owner, it’s natural to want to see immediate results from your ads. If you search for your business and don’t see your ad, it can feel like something’s wrong. But don’t worry—this is perfectly normal.
As a business owner, you have a lot on your plate—serving your customers, managing operations, and keeping up with daily tasks. Running Google Ads should be a tool to help your business grow, not another stressor to juggle.